Don’t get me wrong – the concept behind the annual Pride of Britain Awards is worthwhile.
The Pride of Britain Awards is an annual event in the United Kingdom, honouring Britons people who have acted bravely or extraordinarily in challenging situations.
Who can fail to be moved by the stories behind the recipients, young and old, as they come up to receive their award. Their actions are a refreshing antidote to the tawdry and shallow world routinely presented to us by the media – the world of “celebrities”. Indeed the Daily Mirror, sponsors of the event, makes a great play on this
In a celebrity-obsessed world, these are the only awards that get it right.
Yes, there is always an impressive array of celebrated names involved.But this is the one awards where they are presenting, not receiving……And it is reassuring to see that even our reverred stars become mere everyday mortals alongside the extraordinary acts of these ordinary people.
But if that’s the case – why the hell are these” celebrities” there at all? Why are they brought on stage, stealing the limelight from the recipients? Why is the camera forever cutting into the audience to focus on the famous faces in the audience?
Here’s a clue
Hosted by Carol Vorderman, our Awards attract an audience of around seven million viewers every year in a primetime slot on the ITV1 network in England, Scotland, Wales and Northern Ireland – making it the highest rated awards show of its kind on British television.
It also receives huge coverage on Daybreak, the ITV1 network, the national press, national and regional radio and national magazines.
Many of the biggest names in showbusiness, sport and politics attend the glittering annual ceremony at the London Television Centre
You can hear the agent pointing out those words to the has-been pop singer planning his latest comeback, to the cynical comedian who got into trouble making jokes about “retards”, to the chat show regular recently filmed staggering drunkenly out of some nightclub……make certain you get some exposure on here…and for goodness sake stay sobre and look appropriately serious or tearful when the camera catches you.
Wherever we look on TV there are “celebrities” selling a book, pimping a show/film or pushing an album and the papers are full of their dysfunctional antics. Like showbiz people everywhere they are insanely jealous of anyone else competing in their genre yet, on screen they have to pretend to love each other.
Please, Daily Mirror and ITV, if the POB Awards are supposed to be a counter balance to “our celebrity-obsessed world” then why not produce a programme that focuses entirely on these extraordinary people themselves and GET RID OF THE CELEBRITIES ALTOGETHER!!!!